How it Works
How It Works
Q. What is AppOptix?
AppOptix is a research platform for analyzing consumer smartphone use. Through our Mobile Panel and other information services, we provide insights to the wireless industry to enhance and optimize the experience on consumer products and services.
Q. Who is behind AppOptix?
The AppOptix program is a service from Strategy Analytics Inc., a global leader in wireless industry research. For more information about Strategy Analytics, visit:
Q. Why should I join?
We value the voice of the consumer. We recognize your voice is important to understand and improve the experiences on mobile devices. As a panel member, you will be joining a select group of participants to share your experience via the AppOptix application. We also provide rewards for your participation. As a panel member you will accrue points for your participation which are redeemable for Amazon gift cards.
Q. Do I need to answer any surveys or questions?
While you do not have to respond to surveys, we do issue surveys throughout the year and encourage your participation. Responding to these surveys will provide additional points which are redeemable for Amazon gift cards.
Q. OK. I am interested, where should I start?
Here are the steps required to become an AppOptix panel member.
Download and install the AppOptix app from the Google Play store
2. Complete your profile by:
Clicking on the app >>Tap Settings >> Tap My Profile – answer ALL of the questions and tap SAVE
Once you have completed the above, you will receive an email either accepting your participation or declining it with a notification if an opening on the panel occurs within the next 90 days
If you are accepted you can log into the app with your approved email to monitor your points and rewards
Q. What are the requirements for joining the panel?
Only US full-time residents may participate in the US panel. You must have an Android smartphone and have it active on one of the US mobile operators. Users found to be in violation of this requirement are subject to immediate expulsion from the panel without compensation. Currently the program is open to all Android smartphone users but selection will be based on a broad set of criteria which includes your device, mobile operator plan, home state, and demographics. You will be notified of your panel status once completing the download, installation, and profile questions accessible via the application.
Q. Does the AppOptix work on every smart phone?
No. It only works on Android smart phones running Android 6.0 (Marshmallow) or higher.
Q. What type of data is being collected?
The application measures general usage of your phone. For example, we collect information on:
List of applications installed in the device.
The name and launch periods of the applications, BUT application contents are not monitored.
The amount of data consumed by your device.
The amount of time you spend on your device.
The network status of your device (cellular or Wi-Fi).
Timestamp and duration of the activities.
The specifications of your device, such as what sensors are contained in it and activated.
The battery and network performance of your phone.
The location of your device via GPS (if your device is so equipped).
Various other data from your device.
We do not listen to or record any of your phone calls. We also do not examine, store or record any of the content of text or picture messages you send or receive. In addition, we cannot and do not read any of the contents of your other files or email messages.
Q. Why do you collect my personal information? Do you share it with anyone?
We combine the information that you and other panelists provide with data and research from other sources. We use this information to perform analysis to prepare reports and insights on how consumers use their mobile devices and related services.
We will not release any personally identifiable data nor do we sell any personal information for marketing activities
Q. How long do I have to participate?
You may uninstall the application at any time which will terminate your participation on the panel. Your rewards will cease accruing when your application is either no longer active or you remove it from your device.
Q. Can I install multiple devices with the same account?
No. You can have only one active installation per account. You only get rewards for one active installation. However, you will have the option to transfer the rewards while upgrading or replacing the device.
Q. What will happen if I upgrade or replace my device?
When you install the application on your new device, you will have the option to transfer your account from the previous device to the new device. Just download the application from and enter the e-mail associated with your account.
Q. Whom should I contact if I have any questions?
For questions and comments regarding the AppOptix program, please contact us at